San Francisco Art Institute Graduate Viewbook
In my 7 years at SFAI, I wrote copy for web, direct mail, advertising, and email.
I built communication plans, executed social media strategies, and contributed to rebranding efforts. I balanced that work with leading a team of two recruiters. I also led data assessment and met ambitious enrollment goals.
Our last recruitment campaign included this viewbook. The campaign yielded a 10% increase in inquiries after only 3 months.