San Francisco Art Institute Graduate Viewbook

Published by Jana Rumberger on

In my 7 years at SFAI, I wrote copy for web, direct mail, advertising, and email.

I built communication plans, executed social media strategies, and contributed to rebranding efforts. I balanced that work with leading a team of two recruiters. I also led data assessment and met ambitious enrollment goals.

Our last recruitment campaign included this viewbook. The campaign yielded a 10% increase in inquiries after only 3 months.

Categories: Writing Portfolio


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