How-Tos for a Happy Customer: Great Customer Service 101
Customer support is a hard thing to manage for most companies. Many businesses do as much as they can with limited resources. To make it more difficult, customers have higher expectations than they used to, and they have more access to information than ever.
There is a mass of data about the value of great customer service. We all know that a happy customer means higher ROI. When your small business isn’t hearing complaints from customers, you probably think that you’re doing fine.
The thing is, most customers don’t complain.
Actually, that’s an understatement. Research says that for every 26 unhappy customers, only one complains. And 91% of those 25 leave without ever saying why.