ABOUT

I am a storyteller. I conceptualize, write, and edit engaging copy. I develop authentic content for blogs, email newsletters, social media, videos, and strategic presentations.

I build B2C and B2B content strategies. E-commerce. Entertainment. Manufacturing. Higher ed. I bring a diverse and innovative perspective to content creation and data analysis.

I pair my writing skills with analytics. Craft strategy with research. Manage content and edit with exacting detail. I partner with stakeholders to write content that converts.

Hands-On Writer with experience writing copy for websites, blogs, direct mail, advertising, and email. My greatest strengths are headlines, long-form copy, and dialogue.

Problem-Solver. I approach ambitious goals with logic and structure. Results in my role to date include a 55% increase in quality backlinks during a comprehensive rebrand and target market shift.

Content Developer creating exceptional visual, audio, and written content, including video and podcasts. My most recent product video had a .57% CTR and a 10% completion rate in LinkedIn sponsored content.

Independent Professional. I have built my own job description and role nine times in my career, and I’ve done consulting and freelance work since 2000.

Researcher and lifelong learner, quick to learn new digital tools, changes in on and off-page SEO, and the finer points of social media optimization.

Collaborator. I invent with my team, customers, and valued partners. I use surveys, team exercises, and one-on-one conversations to meet goals and craft engaging content.

Design & Marketing HubSpot Inbound Marketing Certified with professional experience in Ahrefs, Asana, Trello, Hootsuite, EClincher, SendInBlue, MailChimp, Active Campaign, SurveyMonkey, PowerPoint, WordPress, Heap, and Google Analytics

Productivity and Web Professional experience with Word, Excel, and Outlook as well as G Suite and website CRM including Sitecore, CSS, HTML5

WORK HISTORY

11/2018-Present, Content Manager, Selz, Remote

01/2018-Present, Freelance Copywriter, Portland, OR

05/2018-11/2018, Marketing and Communications Specialist, Swagelok Northwest (US)

04/2010-12/2017, Associate/Director of Graduate Admissions, San Francisco Art Institute

09/2009-04/2010, Admissions Counselor, New School of Architecture and Design

08/2008-04/2009, Instructor/Portfolio Development Coordinator, Montecito/Hollywood Arts

08/2007-09/2008, Advising Coordinator/Enrollment Counselor, California College of the Arts

08/2003-08/2005, W+K 12 Administrator, Wieden+Kennedy

EDUCATION

MFA, Fine Art/Art History, San Francisco Art Institute, San Francisco, CA

BFA, Illustration/Art History, Savannah College of Art & Design, Savannah, GA